Marketing Italy Podcasts

This podcast is a speech from the 2007 Cisco IP Telecommunications Users Group Conference held at the Austin Convention Center Oct 29th through Nov 1st 2007. The speaker is Greg Royal, CTO of Cistera Networks.According to a recent CIO Magazine, fully 86% of CIOs knew what Unified Communications was. When asked to explain what Unified Communications was, only a small fraction could actually define it. Greg argues that their is too much preoccupation with personal productivity tools with UC and not enough discussion about team based processes for unified communications. Greg outlines the future of unified communications and a definition that makes sense.

While the Apple iPhone Train continues to capture the imagination of the consumer smartphone market, there are a number of companies, such as Blackberry, Microsoft, and Palm battling it out in the business smartphone market. What is less well known is that there is an Open Source Mobility platform that is making waves in Europe. Funambol is a company and an open source community dedicated to making further mobile device interoperability progress through support of open standards such as SyncML.Fabrizio Capobianco, a serial entrepreneur and veteran executive at Reuters and Tibco, is CEO of Funambol. He founded the first Italian Web company, Internet Graffiti, in 1994. He also founded Stigma Online, developer of an information portal product with customers that included Kraft, Novartis, Italian Broadcasting Television and the Italian Stock Exchange. Capobianco has taught courses on wireless and mBusiness strategies at the University of Pavia in Italy, where he holds a Ph.D. in computer science with a focus on usability. Fabrizio was recognized in 2007 as a top "40 under 40" leader by American Venture Magazine and by the readers of Mobile Village for being a consumer email visionary. This weeks song is Telephone Line by Robyn Tymm from the United Kingdom. This interview is courtesy of IT Conversations. This podcast is published under the Creative Commons License version 2.5.

Seth Godin: Sliced bread and other marketing delightsIn a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market."Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves.After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.David Ippolito and 'Talk Louder - The Cell Phone Song'is courtesy of music.podshow.com. VOIP Panel: Quality, Ease of Use, SecurityStuart Chesire and Benjamin Kowarsch discuss Zeroconf and Bonjour, which make Asterisk clusters work without asking users to perform complex configuration. Installations of these server clusters could make wifi VOIP in hotels many times easier to deploy.VOIP has only recently become practical, with the comprehensive rollout of broadband to consumers. Wireless roaming is still a challenge. Matthew Gast examines why VOIP is so hard in 802.11 networks. The trick is making VOIP devices act more like cell phones, making load balancing and roaming easier.Whenever potentially sensitive conversations are broadcast over the air, encryption is critical. Philip Zimmermann, the creator of PGP encryption, takes a look at the history of public key infrastructures and concludes that the industry needs to move away from centrally managed key servers. He presents his solution to VOIP encryption, including the ability to detect eavesdropping. technorati tags: voip quality security reliability seth godin permission marketing del.icio.us tags: voip quality security reliability seth godin permission marketing icerocket tags: voip quality security reliability seth godin permission marketing keotag tags: voip quality security reliability seth godin permission marketing

In Episode 19, The talk of two Malcolms, Malcolm Gladwell spoke of the genius of Howard Moskowitz and his ability to fundamentally grasp the nature of consumer taste. In this episode we continue the thread of Product Design and Consumer Behavior with an interview with Howard. How do companies figure out what consumers want? For example, when you look at all the different types of spaghetti sauce in the grocery store, do you wonder how the endless varieties were developed? In many cases, the companies may have just guessed, but they also may have used methods developed by Howard Moskowitz, an expert in the field of psychophysics, and author of the upcoming book Selling Blue Elephants. Howard Moskowitz is the CEO of i-Novation Inc as well as President of Moskowitz Jacobs Inc., a firm he founded in 1981. He is both a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. We also reach back into the archives for a 1954 General Motors Chevrolet sponsored short film entitled "What Mr Bell had in mind". This features DON AMECHE recreating his famous movie role as Alexander Graham Bell. Mr Bell discusses proper telephone etiquette.The music features Robin Tymm and "Telephone Line" courtesy of music.podshow.com technorati tags: product design malcolm gladwell howard Moskowitz del.icio.us tags: product design malcolm gladwell howard Moskowitz icerocket tags: product design malcolm gladwell howard Moskowitz keotag tags: product design malcolm gladwell howard Moskowitz

This week is from the floor of Voicecon Spring Conference 2007, March 5th through 8th at the Gaylord Palms Hotel in Orlando Florida. We talk about Voip Trainer, a unique interactive traning tool for IPT Telephony and the founder of 4What Interactive, Jim Cossetta. We then talk about Open Telephony and the challenges of identity for VoIP Systems. All of this is broadcast from the floor of Voicecon. Voip Trainer and 4What InteractiveJim Cossetta is an established business entrepreneur with over 15 years of experience working with start- ups to Fortune 500 firms worldwide. As President and CEO of 4What Interactive since 1995, Cossetta has successfully directed a team of creative business professionals in the creation of innovative marketing, training and communication solutions that continue to improve the way companies do business.In 2001, Cossetta helped champion the development of 4What's first product line the VoIPTrainer. Today the VoIPTrainer is considered the industries leading end user training and support solution for IP Telephony, and Cossetta has successfully built a team of in-house and industry resellers to continue to grow it's success.Open Telephony and Open IdentitySlow adoption of open mobility platforms is not the only hurdle faced by consumers and open source advocates--government legislation and the complexity of managing your identity are also holding back innovation. At the 2006 Emerging Telephony Conference, Bill Weinberg, Brad Templeton, and Johannes Ernst discuss some of the difficulties open telephony must overcome. Learn about the adoption of open platforms, the innovation-killing CALEA law, and how we can take back control over our digital identities. This is courtesy of IT Conversations technorati tags: voicecon spring 2007 voip trainer 4what interactive open telephony open identity del.icio.us tags: voicecon spring 2007 voip trainer 4what interactive open telephony open identity icerocket tags: voicecon spring 2007 voip trainer 4what interactive open telephony open identity keotag tags: voicecon spring 2007 voip trainer 4what interactive open telephony open identity